SPread Cheese, SpreadLove
Client
President Cheese
Project
360 Campaign
ask:
Connect President with an American Market to popularize the brand stateside.
Consumer insight:
Americans often look to the French for tips on love, and French people love cheese.
Brand insight:
If the French love cheese, then it follows that cheese should be synonymous with love. President, the cheese brand that the French people love most, is the perfect candidate to lead this campaign.
Rather than chocolate valentines, why not cheese? In a limited edition release, President will set up a pop up stand selling heart shaped boxes of assorted best-selling cheeses. They also will provide the "print ad" valentines for visitors to write on in an effort to #spreadlove .
As a leading cheese producer in the place that loves cheese best, we decided to bring this lactose love affair to a new market. The French love Président, and Président is here to spread that love with the world.
TRANSIT: NYC Subway cars, lines 7, 1/2/3, and a full takeover of the S train shuttle.
L-O-V-E takeover:a 24 hour "redesign" of the Iconic love statue in NYC. Heart shaped boxes will also be available for purchase in a
setup booth.
@Aly Scoffield
Art Direction:)
@Annabelle Peterson Art Direction
Social Media: a themed filter for snapchat and Instagram stories with the hashtag #spreadlove.